Conventional market research with interviewers or surveys always influences the interviewed person. This is comparable to Schrödinger's Cat, which means that you can't measure without impacting the system. 

In Social Media research we do not interact with the persons, we just listen to their conversations. This makes our results more reliable.

In addition, we do not rely on a small quantity of mentions. Base of our researches are millions of statements and conversations all over the globe. With this huge base of data, you can analyse and compare almost any customer segment as e.g. gender, age, language or location. 

Use our new Social Media approach to find out, how people really think about usability, quality or design of your products, or what people motivates to decide for your products.

Contact us at any time for more information or a personal offer. Thank you for your attention and time.

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